RTCRM Sparkblog » Mobile http://rtcrm.com/blog Spark Something* Mon, 19 Jul 2010 17:26:06 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 iDon’t Know http://rtcrm.com/blog/idont-know http://rtcrm.com/blog/idont-know#comments Wed, 21 Oct 2009 17:48:05 +0000 James W Cready http://rtcrm.com/blog/?p=833 Verizon Wireless has come out with online and video ads announcing an Oct. 30 release date for it’s new “Droid[^1]” handset. The ads target the iPhone with copy and music similar to those seen in Apple’s commercials:

> **Everything iDon’t…**
> _(cut Apple-esque music)_
> _(cue viral marketing tactics)_
> **DroidDoes**

The Droid does a range of things that iPhone doesn’t according to the ad, including offering a physical keyboard, multitasking, a five-megapixel camera, widgets, “open development,” a removable battery, etc…

My only quibble: if Verizon was already planning to throw millions of dollars at this “iDon’t” campaign, they could’ve at least hired an ad agency who knew when to use proper apostrophes and primes. Maybe one who wouldn’t then mix them multiple times, within seconds of each other, in the same television ad.

![Apostrophes vs. Primes](/assets/2009/10/tumblr_krsfd8stUi1qzvr49o1_500.png)

I’m looking in your direction, [McGarryBowen](http://www.mcgarrybowen.com/news.html#2009).

[^1]: The ad additionally noting that the name “Droid” is licensed from Lucasfilm.

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