RTCRM Sparkblog » Creative

Halloween Costume Contest

Rebecca Johnson — Fri, 30 Oct 2009 13:52:07 +0000

RTCRMers like Halloween. In fact, we love it. So while the official day of celebration may be Saturday, we’re starting today. Well actually, Daniel D. who works in our MI department, started Monday, as he’s been dressing up each day of the week leading up to the event. Pretty impressive.

Today’s costume celebrations culminate with a Costume Contest. Winner gets a 4GB iPod. Woot!

Pictures to follow.

“Art & Copy” Screening and Q&A with Executive Producer Kirk Souder Sponsored by RTCRM

Rebecca Johnson — Fri, 23 Oct 2009 13:23:20 +0000

Friday, October 30th from 12-2pm, RTCRM and CDIA host “Art & Copy,” a new documentary about advertising and inspiration. Screened at Sundance, it reveals the brilliant work, wit and wisdom of some of the most influential creatives of our time — George Lois, Mary Wells, Cliff Freeman, Dan Wieden, Lee Clow, Hal Riney and others. After the viewing, executive producer Kirk Souder will be on hand to answer questions.

This film is not scheduled for a DC release, so if you want to see it, here’s your chance.

RTCRM @ DC’s Ad Week

Patrick Harrington — Thu, 24 Sep 2009 14:45:47 +0000

I had a wonderful time presenting at this year’s DC Ad Week events. Being part of a panel discussing “How we need to create in the new world” made me think hard about what has changed in the last few years. Obviously there has been a seismic shift in the media landscape, in how people are interacting with brands and where and when is the best place to get your message across.

But my presentation didn’t focus on the what, where or when; I focused more on the ‘who’ your message is created for. Because media has become so splintered it is increasingly important that we get the target audience information right, so we know who we are aiming our communication towards.

Mostly I enjoyed presenting because I got to see the cartoons I drew for the meeting projected 30 feet high. I would like to think they held up to the massive blow up.

Creating In A New Climate

View more documents from RTC Relationship Marketing.

What Do You Think of The New RTCRM.com?

Rebecca Johnson — Tue, 05 May 2009 14:52:56 +0000

We’re super excited to unveil the new RTCRM.com today, May 5th, 2009. Our new company site is jam packed with animations, _executive_ videos, employee quotes, client testimonials, a new blog, portfolio, rtcrm widget, and on and on.

So now that you’re here, stay a while, check out the site and let us know what you think by replying to this blog posting.

Obama Logos that Didn’t Make It

Rebecca Frank — Wed, 21 Jan 2009 15:21:37 +0000

All politics aside, the marketing piece of the 2008 Obama for President campaign was one of the best-run campaigns in contemporary history – whether political or commercial. Ad Age even named Obama Marketer of the Year for 2008!

In that vein, logo blog "Logo Design Love" has a fascinating interview with Sol Sender, leader of the design team that created the Obama 2008 campaign logo at www.logodesignlove.com/obama-08-logo-design-options.

The most interesting part of the whole conversation is that while looking through the concepts, I felt the need to reach into my computer screen and slap Sender, yelling "Wasn’t it obvious to use the rising sun O design that was burned into our eyeballs for almost a year and a half?" (Note: I had no idea the O was supposed to be a rising sun until that 30-minute infomercial that aired a week before election day…)

But I think the experience should remind us of something – creative work is just that: created. It doesn’t appear fully formed out of nowhere to perfectly encapsulate the ideas we work so hard to put forth; but if it feels that way, as with the campaign’s imagery, you’re likely to find success in getting your message heard at a much higher level than you may have thought possible.