ECHO Award Finalists are recognized for their contributions to direct marketing based on developing effective campaigns that incorporate intelligent creative elements and marketing strategy.
The RTCRM–designed campaign was highly effective in breaking through the clutter with an unexpected spokesman, Chip, who lives inside the computer. He’s a bit surly, but in each and every spot he offers up a simple and logical solution to a frustration we all can identify with. In the end, each communication is highly relevant, humorous, educational and memorable.