RTCRM’s resident millennial specialist and millennial himself, Swen Graham, talks his generation in this month’s DIRECT. Interview by Richard Levy, Swen provides invaluable insights into the mindset of this peer group, and suggestions on how marketers (and their clients) should be engaging with these up and comers.
DMers may already be well-versed in privacy considerations, but there’s another quality this generation admires: Speed. “[Millennials] value speaking back quickly over accuracy in the way they communicate,” says Swen Graham, senior analyst for strategy and insight at Wunderman’s RTC Relationship Marketing unit. “If you’re [talking] with people who value that, you need to be able to communicate with them swiftly.”
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