RTC Relationship Marketing (RTCRM) took home a Gold ADDY Award in the Special Event Material category for their “Casino Night” event promotion campaign for Pediatric AIDS/HIV Care, Inc. (PAHC)
Pediatric AIDS/HIV Care is the only organization in the Washington, DC area dedicated to supporting children affected by AIDS or HIV. In 2009 PAHC hosted a Casino Night fundraiser. Having previously partnered with RTCRM, to raise awareness of DC’s AIDS/HIV crisis during President Obama’s Inauguration, PAHC asked RTCRM to help promote this event.
The Agency took a multilayered approach to the promotion, using printed flyers, email and Facebook to generate awareness. In addition a special landing page was developed where participants could register for the event, donate money and win extra credit toward prizes at the event. And RTCRM hired an improv comedy team to stage an intense poker match in the middle of Dupont Circle — a highly trafficked Washington, DC location to generate interest in the Casino Night event.
The email and Microsite were a huge success – almost crashing the server only a few minutes after they went live online. And despite heavy rains the night of the event, over 100 people still made it out to Teatro Goldoni. PAHC ended up raising thousands of dollars and gaining many new allies through registrations for their mailing list.
As a Gold ADDY winner, RTCRM’s campaign will automatically advance to the District Two competition, which comprises winners from New York, New Jersey, Pennsylvania, Maryland, and Washington, DC area ad clubs. This year’s DC Ad Club competition received over 740 entries from 90 agencies, clients, individuals, and students.
The ADDY® Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation (AAF), its chapters, and districts. With 60,000 entries nationwide, the ADDY® Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.