RTC Relationship Marketing (RTCRM) proudly announces the hire of John Reid as Executive Creative Director and the promotion of Emily Reagan from Vice President of Strategy and Insights to Senior Vice President, Group Account Director. Both positions report to company’s president, Jeff Ross and Mr. Reid replaces the previous Executive Creative Director, Matt Connor, who moved to Wunderman Shanghai as Regional Director of Wunderman World Health. RTCRM, a part of the Wunderman network focused on direct, data-driven and digital marketing, is headquartered in Washington with an office in New York.
John Reid, Executive Creative Director
Mr. Reid is an award winning Creative Director with a focus on integrated advertising and marketing. He has created integrated campaigns for clients such as Microsoft, X-box, Windows Live, HP, Nike, MSN Music and Visa.
Mr. Reid joins RTCRM from the West Coast where he was the Creative Director at ATTIK in San Francisco. He has also worked as a freelance Creative Director/Art Director at Crispin Porter + Bogusky. John was with McCann Erickson for almost seven years, first as an Associate Creative Director for three years, then as VP, Associate Creative Director. While at McCann Erickson, John worked on the ground-breaking Microsoft Windows Server 2008 project (www.serverunleashed.com). He founded Pathetic Aesthetic, a digital design company and was an Art Director at Circle.com/Euro RSCG.
His experience and insight combined with passion for design has fueled an inherent desire to innovate and promote progressive methods of marketing. Pushing the limits of what is possible with current technologies, and finding ways to push in new directions. “John brings enormous creative and strategic talent to RTCRM combined with an infectious passion and desire to innovate a progressive approach to marketing,” remarked Jeff Ross, President of RTCRM. “John comes to the agency as we embark on an explosion of new work for our growing client base.”
John has received international recognition for his creative vision and design excellence. Recently winning several Addy awards and was a finalist at Cannes in 2007. He has been invited to be a speaker at several design and developer events such as Mix2008. He also judges the annual Academy of Art Spring Show. Mr. Reid is a graduate of Northwest College of Art in Poulsbo, WA where he received a BFA in Fine Art, Graphic Design in 1997.
More about John, including samples of his work, can be found on his website: http://www.patheticaesthetic.com/
Emily Reagan, Senior Vice President, Group Account Director
Ms. Reagan joined RTCRM in July 2008 as the lead strategist for AARP. In her role, Reagan led the communications strategy and consumer research initiatives supporting AARP’s State pilot program on long-term care planning, while also ensuring strategy and communications integration with the National Long Term Care campaign. In April, 2009 Reagan was appointed to lead the Strategy and Insights Department, and was tapped to lead strategic and research initiatives for other Agency clients.
In her new role as Senior Vice President, Group Account Director, Reagan will manage all account, financial and strategic guidance activities for AARP, in addition to other clients. “I am excited about working on a holistic vision for my clients and being engaged in all aspects of client business,” remarked Reagan when asked about her new position. “I get to be more tightly integrated with RTCRM’s teams…it is a great honor to be leading them.”
Barry Kessel, Chief Executive Officer of RTCRM spoke highly of Ms. Reagan. “Emily is a highly accomplished marketer.” He remarked. “She has contributed greatly on a number of client engagements at the agency….[and] has the rare ability to develop business-building strategies and translate them into highly effective marketing programs.”
Prior to joining RTCRM, Emily was Vice President of Marketing for Guitar Center, leading insight‐driven branding, positioning and consumer experience for a new division targeted to beginning musicians. She also worked as Director of Marketing for RadioShack, developing and implementing integrated marketing strategies and campaigns, establishing the brand as the number‐one retailer for SIRIUS Satellite Radio products and driving double‐digit growth in key categories such as digital imaging, iPods and GPS. She received her BA in Journalism from Southern Methodist University in Dallas, Texas and went on to earn her MBA from the McCombs School of Business at the University of Texas at Austin.
About RTC Relationship Marketing
RTC Relationship Marketing (RTCRM) is a full-service direct marketing and relationship marketing agency based in Washington, D.C., in the heart of Georgetown, with an additional office in New York. RTCRM boasts more than 40 years’ worth of innovative, targeted solutions that grow its clients’ brands and help them forge lasting, valuable relationships with their customers. What distinguishes RTCRM is its unique ability to analyze data and research on both a rational and emotional level. RTCRM’s clients include major brands in the telecom, technology, pharmaceutical and other business sectors, such as AARP, BlackRock, Eli Lilly and Novo Nordisk. To learn more about RTCRM, please visit www.rtcrm.com or follow the Twitter feed @rtcrm.
Media Contact
Nicole Franklin
(202) 339-6273 | nfranklin@rtcrm.com