Latest Posts

May 4, 2010

QR Codes and Magazines: Make It Work

by Rebecca Johnson

Every month or so, RTCRM’s Interactive Strategy team regroups to discuss emerging interactive trends, up-and-coming technologies and expanding usages of social media that we’re seeing applied outside of our client industries.

In our most recent caucus, our team noted…

read full story

Posted in Gaming, Interactive | 2 Comments

April 27, 2010

FDA releases warning letter for Email Marketing

by Sara Weiner

On April 14, 2010, the U.S. Food and Drug Administration (FDA) released a warning letter to Novartis Consumer Health, Inc., regarding an email indicated for patients who are currently treating with the pharmaceutical drug Voltaren®Gel (diclofenac sodium topical gel). The…

read full story

Posted in Interactive | No Comments

March 31, 2010

Fair + Balance rarely = Fair Balance

by Sara Weiner

The internal RTCRM team met last week to discuss changes to the digital pharmaceutical landscape over the course of the year. A presentation led by Director of Interactive Strategy, Carlen Lesser, was attended by members of Account Services, Creative, Interactive…

read full story

Posted in Interactive, Strategy | One Comment

March 15, 2010

RTCRM Takes On Flavia Coffee Waste Recycling

by Rebecca Johnson

At the DC offices of RTCRM, we get our daily jolt of java from the fine Flavia brew machines. The only draw back of the Flavia machines was that the individual coffee packets created a fair amount of, what was…

read full story

Posted in Culture | No Comments

March 1, 2010

Testing The Greenespace

by dgreene

At the end of January, RTCRM implemented an initiative called Greenespace, where we recognize a portion of the workday as a meeting-free zone in an effort to create a universally acknowledged time to work with  fewer interruptions. This is a…

read full story

Posted in Culture | No Comments

Our Background

Over 40 Years Experience

We have a long background in providing marketing services, with headquarters in Washington, DC and an office in New York City.

learn more

Our Practices

Strategy & Insights

We possess the unique ability to analyze data and research on both a rational and emotional level. This enables us to reveal subtle — often overlooked — customer insights and develop communications that truly change behavior.

learn more

Awards

Getting Recognized

Helping to drive client success is our top priority. But being recognized in the industry feels pretty good, too.

view our latest awards