Latest Posts

June 29, 2011

ICANN’s New Domain Options: The Good and Bad

by David BenBassett

It was recently announced that starting in 2012, the Internet Corporation for Assigned Names and Numbers (ICANN) would accept applications for a new type of top-level domain name. These new domains will not be .coms, but rather reflect brand or…

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Posted in Advertising, Client Services, Experience Design, Interactive, Strategy, Technology, Trends | One Comment

June 14, 2011

Brilliant Effin Viral Marketing

by Jim Scott Polsinelli

Now this is how you do viral marketing.

Every marketer, it seems, wants to hit pay dirt with a viral campaign like Subservient Chicken or something as catchy as that. But as we’ve discovered these past few years, striking…

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Posted in Advertising, Social Media, Strategy, Technology, The Web | No Comments

June 8, 2011

Facebook Fan Pages: Changes & Implications

by Michelle Fares

Facebook has updated its pages to look more like profiles and give page moderators more control. Benefits to marketers include an emphasis on dynamic content, more creative options, and increased interaction with other pages or profiles. Disadvantages include a decrease…

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Posted in Social Media | No Comments

May 2, 2011

Bringing Back the Warm Nuts and Bubbly

by Kevin Mercer

We all like to reminisce back to an era of Pan Am, Concorde and the “Golden-Era” of flight, but the hard reality is that today much of that no longer exists. While the increase in accessibility of air travel…

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Posted in Advertising | No Comments

March 30, 2011

DailyFeats.com, Week 1

by Nicole Franklin

For the next two months as part of the lead in to our June issue of Perspectives, I’ll report on my experience participating in the social network DailyFeats.com. “Feats”, as I fondly refer to it, is yet another online social networking platform that has most of…

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Posted in Interactive, Social Media, Technology, The Web | No Comments

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