Latest Posts
May 4, 2010
QR Codes and Magazines: Make It Work
by Rebecca JohnsonEvery month or so, RTCRM’s Interactive Strategy team regroups to discuss emerging interactive trends, up-and-coming technologies and expanding usages of social media that we’re seeing applied outside of our client industries.
In our most recent caucus, our team noted…
Posted in Gaming, Interactive | 2 Comments
April 27, 2010
FDA releases warning letter for Email Marketing
by Sara WeinerOn April 14, 2010, the U.S. Food and Drug Administration (FDA) released a warning letter to Novartis Consumer Health, Inc., regarding an email indicated for patients who are currently treating with the pharmaceutical drug Voltaren®Gel (diclofenac sodium topical gel). The…
Posted in Interactive | No Comments
March 31, 2010
Fair + Balance rarely = Fair Balance
by Sara WeinerThe internal RTCRM team met last week to discuss changes to the digital pharmaceutical landscape over the course of the year. A presentation led by Director of Interactive Strategy, Carlen Lesser, was attended by members of Account Services, Creative, Interactive…
Posted in Interactive, Strategy | One Comment
March 15, 2010
RTCRM Takes On Flavia Coffee Waste Recycling
by Rebecca JohnsonAt the DC offices of RTCRM, we get our daily jolt of java from the fine Flavia brew machines. The only draw back of the Flavia machines was that the individual coffee packets created a fair amount of, what was…
Posted in Culture | No Comments
March 1, 2010
Testing The Greenespace
by dgreeneAt the end of January, RTCRM implemented an initiative called Greenespace, where we recognize a portion of the workday as a meeting-free zone in an effort to create a universally acknowledged time to work with fewer interruptions. This is a…
Posted in Culture | No Comments
Our Background
Over 40 Years Experience
We have a long background in providing marketing services, with headquarters in Washington, DC and an office in New York City.
Our Practices
Strategy & Insights
We possess the unique ability to analyze data and research on both a rational and emotional level. This enables us to reveal subtle — often overlooked — customer insights and develop communications that truly change behavior.
Awards
Getting Recognized
Helping to drive client success is our top priority. But being recognized in the industry feels pretty good, too.