Latest Posts

October 23, 2009

“Art & Copy” Screening and Q&A with Executive Producer Kirk Souder Sponsored by RTCRM

by Rebecca Johnson

Friday, October 30th from 12-2pm, RTCRM and CDIA host “Art & Copy,” a new documentary about advertising and inspiration. Screened at Sundance, it reveals the brilliant work, wit and wisdom of some of the most influential creatives of our time…

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Posted in Advertising, Creative, Culture | No Comments

October 21, 2009

iDon’t Know

by James W Cready

If Verizon was already planning to throw millions of dollars at this “iDon’t” campaign, they could’ve at least hired an ad agency who knew when to use proper apostrophes and primes.

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Posted in Advertising, Mobile | No Comments

October 21, 2009

The original social network…and how it can influence your health

by Sean McClafferty

A long-term health study of citizens of Framingham, Massachusetts started in the 1940s helped lead to the determination of key risk factors for cardiovascular disease.  Most of what is now common knowledge about heart disease comes from this Framingham Heart…

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Posted in Advertising, Social Media | No Comments

September 25, 2009

Greening Our Workplace

by Rebecca Johnson

Starting Monday, RTCRM will switch out our disposable Styrofoam kitchen cups by using our own mugs, cups and glasses.  It’s all part of an effort to decrease our waste and promote simple, sustainable, green goals.

To learn a little bit…

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Posted in Culture | One Comment

September 24, 2009

RTCRM @ DC’s Ad Week

by Patrick Harrington

I had a wonderful time presenting at this year’s DC Ad Week events. Being part of a panel discussing “How we need to create in the new world” made me think hard about what has changed in the last few…

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40 Years’ Experience

We have a long background in providing marketing services, with headquarters in Washington, DC and offices in New York City and Chicago.

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We possess the unique ability to analyze data and research on both a rational and emotional level. This enables us to reveal subtle — often overlooked — customer insights and develop communications that truly change behavior.

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Helping to drive client success is our top priority. But being recognized in the industry feels pretty good, too.

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