On Friday, April 23, Interactive Strategy intern Michelle Fares took members of the RTCRM team through a presentation on how young people use technology to flirt with each other. A humorous and data savvy review of digital relationships, this presentation highlights how Millenials use text message, Facebook and Twitter to ignite the relationship “spark”. While the first Millenials were born in the infancies of AIM, the youngest Millenials are growing up robust Twitter and Facebook usage. Implications exist for marketers, even those whose current target audience falls into the Boomer category or older. Millenials, will be old too some day, and marketers must recognize that their technology aptitude, and their relationship-building experiences will be much more digitally grounded and publically exposed than current audiences.
RTCRM_Making Your Movie in the Digital Age_ Apr2010 (presentation notes are in the top left corner)
The power point version of this presentation can be found at www.slideshare.net/rtcrm
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