While many of us watched from home or trekked downtown for President Obama’s inauguration speech, a few RTCRM volunteers took the message of hope a step further. Partnering with local non-profit Pediatric AIDS/HIV Care to help raise awareness about the AIDS crisis in DC, our teams got up early that morning to hand out almost 12,000 red stickers to spectators at the inaugural festivities—a number representative of the more than 12,000 people infected with HIV in the District.
It was a coooold morning, but the energy of the crowd kept our teams of volunteers going. And by all counts, the campaign was a success: PAHC experienced a significant increase in direct traffic and new visits to their site. Thousands of people are now linked in to the good works they’re doing for DC kids affected by HIV. I was even contacted by a pastor in Austin, TX who was so moved by the stickers that he asked if we had extras for his entire parish!
So I’m sending out a big thanks to all of our volunteers. And if you’re interested in practicing the art of hope, we’re working on plans for some future projects with PAHC—so stay tuned!
Comments are closed.