Social Media

There were so many people who wanted to come to the first Digital Coffee Klatch on Twitter that we did it again. I used the same basic, but since that first DCK there’s been a host of new Twitter activity.   So I’m posting a refreshed version with some new elements.

Here is the discussion guide used at the Digital Coffee Klatch (Twitter Redux), I hope it helps to illuminate Twitter and the marketing possibilities for you. Questions? Twitter @carlenlea.

DCK: Twitter Redux Discussion Guide (Items with an asterisk are new for this DCK)

Meet Twitter

*Twitter Strategy*

Brands using Twitter
Questions for Discussion: Why use Twitter?  Is it good for Awareness, Acquisition, or Retention?  What are key business or marketing goals that Twitter would be a good tactic to achieve?  How would you measure success?  What are the operational issues to plan for?  Is Twitter the new SecondLife? (no, no it’s not)

Tools to Manage your Brand Reputation

Twitter Alternatives

Cool stuff with Twitter

Twitter in the News

Twitter Terms:

  • Tweets = Twitter Posts
  • @username = reply to someone else
  • #word = twitter meme
  • retweet = reposting someone else’s amazing tweet

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