A quick teaser from Lisa Magerl’s session at the 2008 Direct Marketing Association’s Conference in Las Vegas, NV on October 13th, from 11:15-12:15am.

Speakers:  RTCRM’s Lisa Magerl & AARP’s Craig Fontenot

Session: Retention and Loyalty through Engagement: the AARP Story

• Have you ever wondered how to align a decentralized organization around integrated and ongoing communications?

• Have you struggled to define the value of ongoing customer relationships that go beyond one-off transactions?

• Have you looked for tools and techniques that help you unlock and measure the emotions that drive behavior?

If you answer “yes” to any of these questions, you’ll find actionable answers and techniques based on AARP’s real experience.

Expanded roles for Duke and Upton at Wunderman Network agency

WASHINGTON, D.C., September 22, 2008 – RTC Relationship Marketing (RTCRM), a Washington, D.C.–based direct marketing agency, today announced two key changes within its executive ranks. Michael Duke has been promoted from the director level to the position of Senior Vice President, and SVP Elizabeth Upton will now head Account Management at RTCRM. These developments highlight the agency’s commitment to maintaining a strong and dynamic management team across its unique portfolio of clients.

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People throughout the DC region–and around the world–will celebrate Car Free Day on September 22.  The RTCRM Culture Club invited you to join them.

Leave your car at home on Monday and find a new way to get to work–walk, bike, bus or train.  By the time you get to the office, you will have already done your part to improve air quality, save money, and reduce your carbon footprint.

Talk about a great cure for the Mondays

Learn more about Car Free Day Metro DC and take the Car Free Challenge.  http://www.carfreemetrodc.com

Congratulate yourself and share Car Free commuting stories at an RTCRM ice cream social from 3:30-4:30pm on Monday, Septmeber 22.

RTC Relationship Marketing’s very own EVP of Media Relations, Gary Kagawa, has been featured in the Video Network for American Business Media. Gary touches on the current B2B market and highlights general trends in current media relationships. Click here to view Gary’s interview.

Starting September 29, INTERACT 2008 will gather together the top creative, strategic, and tactical marketing minds to speak about proven methods in which Interactive Media and Web presence can and will shape the future growth of National, International, and Global companies in the future.

Speaking at the two day event will be RTC Relationship Marketing ’s very own Brent Canfield. Brent will touch on his 12 years of user experience design, project management and development, and layout his thoughts on where creativity and design interface to positively impact the overall "user experience."

WPP Group agency has more than tripled in size since 2004

WASHINGTON, D.C., July 28, 2008– RTC Relationship Marketing (RTCRM), a Washington, D.C.–based direct marketing agency, today announced a series of recent new hires that have contributed to the agency’s nearly 30% growth in the first six months of 2008.

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About a week ago six fellow RTCRM employees and I began walking our way around the world. Well, not literally, as we don’t have enough vacation time for that, but rather virtually. Let me explain. For the next 118 odd days (we started on May 22) we’re wearing pedometers to track how many steps we take. We then entered our steps at Global Corporate Challenge (GCC) site and as a team track how far we’ve moved from one point on the globe to another. FYI: the route is kept secret, so we don’t know where we’re going until we get there. Our kick-off location was Valparaiso, Chile and after 8 days of counting, we’ve collectively walked 128 miles to Agua Viva, Venezuela. We’re averaging 10,000+ steps a day–GO TEAM!!!

The winners are the first team to walk our team around the world. We’re competing for honor within a variety of categories: The World, United States, WPP, and of course against the four other RTCRM teams. Teams and companies from all over the world are participating with the Aussies dominating the leader board –cheaters . My team the “RTCRM Hot Steppers” is currently ranked 516 out of 7000+ teams. Not too shabby. We’re in 5th place within WPP companies and we’re the leaders in the RTCRM race.

More updates in the coming weeks. Keep up the amazing pace Hot Steppers!

Wunderman Network Agency Taps Karen Fazekas, 20-year Industry Veteran

WASHINGTON, D.C., March 17, 2008 – RTC Relationship Marketing (RTCRM), a Washington, D.C.–based direct marketing agency, continues its impressive growth with the addition of Karen Fazekas to its Broadcast Production department.

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After two months of voting, RTCRM has won the first-ever Lester Wunderman People’s Choice Award. Strong creative leadership and collaboration brought to life this simple, surprising and hip series of commercials that delivered compelling results.

The campaign talked simply about Time Warner’s Road Runner High Speed Online advantage over other ISPs. Its focus on the key product benefit, clear relation between problem and solution and solid execution, contributed to a 45% increase in subscriptions. It’s a perfect example of customer insight brought to life.

Congratulations to all involved!!!

Listed as one of the top five branded health information websites by
a Manhattan Research study , Bayer Healthcare Pharmaceuticals’ Mirena
website , built and designed by RTCRM, provides pertinent product
content, easy-to-understand information and serves women’s needs.

Patient Information

Safety Information