In that vein, logo blog "Logo Design Love" has a fascinating interview with Sol Sender, leader of the design team that created the Obama 2008 campaign logo at www.logodesignlove.com/obama-08-logo-design-options.

The most interesting part of the whole conversation is that while looking through the concepts, I felt the need to reach into my computer screen and slap Sender, yelling "Wasn’t it obvious to use the rising sun O design that was burned into our eyeballs for almost a year and a half?" (Note: I had no idea the O was supposed to be a rising sun until that 30-minute infomercial that aired a week before election day…)

But I think the experience should remind us of something – creative work is just that: created. It doesn’t appear fully formed out of nowhere to perfectly encapsulate the ideas we work so hard to put forth; but if it feels that way, as with the campaign’s imagery, you’re likely to find success in getting your message heard at a much higher level than you may have thought possible.