RTCRM Sparkblog » Patrick Harrington http://rtcrm.com/blog Spark Something* Fri, 16 Mar 2012 14:16:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 RTCRM @ DC’s Ad Week http://rtcrm.com/blog/rtcrm-dcs-ad-week http://rtcrm.com/blog/rtcrm-dcs-ad-week#comments Thu, 24 Sep 2009 14:45:47 +0000 Patrick Harrington http://rtcrm.com/blog/?p=768 I had a wonderful time presenting at this year’s DC Ad Week events. Being part of a panel discussing “How we need to create in the new world” made me think hard about what has changed in the last few …

]]> I had a wonderful time presenting at this year’s DC Ad Week events. Being part of a panel discussing “How we need to create in the new world” made me think hard about what has changed in the last few years. Obviously there has been a seismic shift in the media landscape, in how people are interacting with brands and where and when is the best place to get your message across.

adwkdc09_logo

But my presentation didn’t focus on the what, where or when; I focused more on the ‘who’ your message is created for. Because media has become so splintered it is increasingly important that we get the target audience information right, so we know who we are aiming our communication towards.

Mostly I enjoyed presenting because I got to see the cartoons I drew for the meeting projected 30 feet high. I would like to think they held up to the massive blow up.

Creating In A New Climate

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