A quick teaser from Lisa Magerl’s session at the 2008 Direct Marketing Association’s Conference in Las Vegas, NV on October 13th, from 11:15-12:15am.

Speakers:  RTCRM’s Lisa Magerl & AARP’s Craig Fontenot

Session: Retention and Loyalty through Engagement: the AARP Story

• Have you ever wondered how to align a decentralized organization around integrated and ongoing communications?

• Have you struggled to define the value of ongoing customer relationships that go beyond one-off transactions?

• Have you looked for tools and techniques that help you unlock and measure the emotions that drive behavior?

If you answer “yes” to any of these questions, you’ll find actionable answers and techniques based on AARP’s real experience.

Written by Rebecca Johnson - Visit Website

This entry was posted on Thursday, October 9th, 2008 at 10:47 am and is filed under announcements, conferences. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.