RTC Relationship Marketing Announces Top-Executive Appointments
Expanded roles for Duke and Upton at Wunderman Network agency
WASHINGTON, D.C., September 22, 2008 – RTC Relationship Marketing (RTCRM), a Washington, D.C.–based direct marketing agency, today announced two key changes within its executive ranks. Michael Duke has been promoted from the director level to the position of Senior Vice President, and SVP Elizabeth Upton will now head Account Management at RTCRM. These developments highlight the agency’s commitment to maintaining a strong and dynamic management team across its unique portfolio of clients.
Under Duke’s leadership, RTCRM’s Marketing Intelligence practice has grown significantly. He will continue to provide clients with strategic planning, segmentation, targeting, program metrics and analysis leadership as SVP/Director of Marketing Intelligence. Through detailed test design, results tracking and return-on-investment analysis, Duke and his department provide the agency’s clients with knowledge that enables continuous improvement of marketing campaigns, so that each marketing dollar is spent more effectively than the previous one.
RTCRM CEO Barry Kessel applauded Duke’s “excellent way with clients, his ‘can-do’ attitude and his broad grasp not just of data, but of marketing and direct marketing.” Kessel continued: “The practice of Marketing Intelligence will assuredly be one of our prime differentiators under Mike’s smart, steady hand. It’s comforting to know we have one of the best and brightest in the business at the helm.” Duke will continue to build the confidence and trust he has earned not just with his team, but across the agency and with past and present clients such as NASDAQ, Time Warner Cable, TESSCO, AARP, Abbott Laboratories, GlaxoSmithKline and Bristol-Myers Squibb. Duke joined RTCRM after serving as a Senior Marketing Analyst at Lillian Vernon Corp. in Rye, N.Y.
As SVP/Director of Account Management, Elizabeth Upton will bring vision and uniformity to RTCRM’s client-services operations. Her primary focus will be to steward a common Account Services practice that builds client-management excellence, and to acquire and retain the best talent.
Additionally, Upton will develop a training curriculum to grow staff core competencies. Regarding this promotion, RTCRM President Jeff Ross said, “Over the course of her career, Elizabeth has led worldwide agency account teams on strategy and creative development. She has a passion for building the kind of agency relationships clients really value. We are extremely fortunate to have Elizabeth and our talented Account Directors focusing on client partnership and team leadership.”
Upton came to RTCRM from Corbett Healthcare Group, where she successfully led various pharmaceutical accounts. Before her tenure at Corbett, Upton was a Global Account Director for the Procter & Gamble business at Leo Burnett.
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