RTCRM Continues to Grow with Strategic New Hires
WPP Group agency has more than tripled in size since 2004
WASHINGTON, D.C., July 28, 2008– RTC Relationship Marketing (RTCRM), a Washington, D.C.–based direct marketing agency, today announced a series of recent new hires that have contributed to the agency’s nearly 30% growth in the first six months of 2008.
Corinne Paulsen, Broadcast Production Manager, will provide project management support to RTCRM’s growing Broadcast Production capabilities. Paulsen specializes in contract negotiations among agencies, vendors, talent unions, celebrity talent and music licensers, and also brings a vast working record with Screen Actors Guild and AFTRA regulations. Her previous broadcast productions for Hair Cuttery and the Newseum have garnered her awards including the Silver Addy, One Show Silver Pencil and the Radio Mercury Award.
Justina Sun, VP/Account Director, lends her extensive experience in direct response, media, advertising and brand in the Retail, Energy and Telecom segments to RTCRM’s Microsoft account. Previously, she led Cavalier Telephone with its new singular brand re-launch and overhaul of marketing and sales initiatives following its merger with Talk America. Sun brings with her impressive client-service experience for clients including MCI, Nextel, Qwest, Green Mountain Energy, Disney Live and the National Foundation for Cancer Research.
Emily Reagan, Associate Director, will bring her consumer-focused tactics and marketing initiatives to RTCRM’s expanding Strategy & Insights group. With her direct brand strategy, planning and cross-channel communication expertise, Reagan will identify and create marketing strategies and initiatives, including product launch plans, media and creative execution and promotional campaigns, for client projects and business growth. She comes to RTCRM from Music & Arts, a division of Guitar Center, Inc.
About RTC Relationship Marketing
RTC Relationship Marketing (RTCRM) is a full-service direct marketing and relationship marketing agency based in Washington, D.C., in the heart of Georgetown, with offices in New York City and Chicago. RTCRM boasts more than 40 years’ worth of innovative, targeted solutions that grow its clients’ brands and help them forge lasting, valuable relationships with their customers. What distinguishes RTCRM is its unique ability to analyze data and research on both a rational and emotional level. RTCRM’s clients include major brands in the telecom, technology, pharmaceuticals and other business sectors, such as AARP, GlaxoSmithKline and Time Warner Cable. RTCRM’s innovative campaigns have won numerous advertising and direct marketing awards. RTCRM is part of the Wunderman Network, one of the world’s largest communications companies, which includes Y&R, Ogilvy & Mather Worldwide, JWT and Landor.
To learn more about RTCRM or to inquire about an exciting new position, visit www.rtcrm.com .
RTCRM Contact:
Rebecca Johnson
202-315-4554
rjohnson@rtcrm.com
Written by Rebecca Johnson - Visit Website