After two months of voting, RTCRM has won the first-ever Lester Wunderman People’s Choice Award. Strong creative leadership and collaboration brought to life this simple, surprising and hip series of commercials that delivered compelling results.

The campaign talked simply about Time Warner’s Road Runner High Speed Online advantage over other ISPs. Its focus on the key product benefit, clear relation between problem and solution and solid execution, contributed to a 45% increase in subscriptions. It’s a perfect example of customer insight brought to life.

Congratulations to all involved!!!

This entry was posted on Thursday, February 28th, 2008 at 2:49 pm and is filed under announcements, other. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.