One of the great things about working at RTC Relationship Marketing is the incredible resources at my fingertips. RTCRM is part of the Wunderman, YR, and WPP networks, which is an incredible global network of marketing and communication professionals. I’m only beginning to understand the benefits from an agency perspective, as I’m still new to RTCRM, but there’s at least one extremely tangible benefits worth sharing.

 

I’m currently working on requirements for RTC’s new intranet and I wanted to be sure that we were basing our work on best practices. I remembered the Nielsen/Norman does an annual best intranets report, so I went to the site to check it out. Instead of my next step being to just purchase it and hope it clears my expense report – I headed over to website of Young & Rubicam’s Global Intelligence Group. This is the amazing research team that serves all of WPP. The website has an incredible number of research and reports available and the best part are the research librarians.

If I don’t find what I need on the website, I just fill out a form and tell them what I need. If they don’t have the exact report, they don’t just say, “Sorry – don’t have it.” They send me whatever they DO have on the same subject matter. I shouldn’t be shocked at that kind of customer service, but it’s just really rare these days. After the first request I sent them was so promptly and fabulously handled – I ended up telling my librarian friends (yes, I have several) about our amazing corporate librarians.

So if you’ve ever wondered why you might want to consider an marketing agency that’s part of a larger network like WPP – the research and resources alone can make it worthwhile.

Written by Carlen Lea Lesser - Visit Website

This entry was posted on Thursday, February 28th, 2008 at 10:51 am and is filed under other. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.