After two months of voting, RTCRM has won the first-ever Lester Wunderman People’s Choice Award. Strong creative leadership and collaboration brought to life this simple, surprising and hip series of commercials that delivered compelling results.

The campaign talked simply about Time Warner’s Road Runner High Speed Online advantage over other ISPs. Its focus on the key product benefit, clear relation between problem and solution and solid execution, contributed to a 45% increase in subscriptions. It’s a perfect example of customer insight brought to life.

Congratulations to all involved!!!

One of the great things about working at RTC Relationship Marketing is the incredible resources at my fingertips. RTCRM is part of the Wunderman, YR, and WPP networks, which is an incredible global network of marketing and communication professionals. I’m only beginning to understand the benefits from an agency perspective, as I’m still new to RTCRM, but there’s at least one extremely tangible benefits worth sharing.

I’m currently working on requirements for RTC’s new intranet and I wanted to be sure that we were basing our work on best practices. I remembered the Nielsen/Norman does an annual best intranets report, so I went to the site to check it out. Instead of my next step being to just purchase it and hope it clears my expense report – I headed over to website of Young & Rubicam’s Global Intelligence Group. This is the amazing research team that serves all of WPP. The website has an incredible number of research and reports available and the best part are the research librarians.

If I don’t find what I need on the website, I just fill out a form and tell them what I need. If they don’t have the exact report, they don’t just say, “Sorry – don’t have it.” They send me whatever they DO have on the same subject matter. I shouldn’t be shocked at that kind of customer service, but it’s just really rare these days. After the first request I sent them was so promptly and fabulously handled – I ended up telling my librarian friends (yes, I have several) about our amazing corporate librarians.

So if you’ve ever wondered why you might want to consider an marketing agency that’s part of a larger network like WPP – the research and resources alone can make it worthwhile.

Listed as one of the top five branded health information websites by
a Manhattan Research study , Bayer Healthcare Pharmaceuticals’ Mirena
website , built and designed by RTCRM, provides pertinent product
content, easy-to-understand information and serves women’s needs.

Patient Information

Safety Information

I think it’s safe to say we all have a soft spot for Baked and Wired . It’s our cozy little coffee shop across the street, a sweet bastion of Starbucks relief. I think it’s also safe to say that my team is utterly and completely obsessed with their cupcakes. Oh, they’re not just for birthdays anymore. Had a tough week? Have a cupcake! Made it in on time today? Have a cupcake! Getting ready to sit through 4 hours of legal review? Cupcakes for breakfast!

We hold these B&W cupcakes near and dear to our hearts. So when we learned that our little bake shop had some fancy competition from Georgetown Cupcake’s “designer” treats, we decided that it was our duty to perform an official taste test.

After two days of frenzied of cupcake sampling, results were inconclusive at best. How can you compare a perfectly baked strawberry-vanilla masterpiece with a dense and fudgey choco-mint newcomer? It’s apples to oranges people. Our methodology could use some work. We needed an official guide for evaluating things like icing consistency, cake density, and overall taste. And we needed an even comparison of price, location and bakery atmosphere. We needed to take this to the next level.

So, I’m here to announce RTCRM’s Great Cupcake Taste-Off. Our team is working out the details, but we do know this: official cupcake tasters from the 1025 building will evaluate several different flavors from both Baked and Wired and Georgetown Cupcake . Check back in a couple weeks to see what happens when the cake starts flying and we all eat ourselves silly. Stay tuned - results will be posted once I wake up from the sugar coma.