What is This?
This project began as a way for the innovation team to articulate ideas, capture experiences, and provide a source of both innovation and insight throughout our network and, as well, to the outside world. Your contribution will bring that idea to life.
This post acts as both a call to our invited contributors and a compass for this experiment.
It’s easy to get started. Take away the minefield of “no’s” that often surrounds corporate communication and replace them with these four content guidelines:
- 70/30/0 . 70% of your content should be directly related to your discipline, while 30% of it can be interesting stuff you feel is relevant in a general sense. 0% client business.
- The medium is the message . Blogging is best when it is clear, thorough, and succinct.
- Always, always check yourself for spelling and grammatical errors . That may mean posting a day later than you had hoped.
- Remember, you’re writing under the company name . Keep your personal life private and always respect the privacy of our clients.
Our contributors’ individual entries are not screened, so professional discretion is a must.
Looking at the blog as a whole, we’ve decided to put some guidelines in place
Overall, there are three ideas we must all keep in mind to ensure that our blog maintains a higher degree of credibility:
- Be honest . Posts written under your name should be yours.
- Stay on topic . If we start espousing political beliefs or going otherwise awry, then we may as well shut down.
- Keep it coming . Posts should be maintain a regular schedule.
Essentially, that’s it. Keep the above principles in mind and we should all be able to turn this into a positive and fluid project for both the company and the greater marketing community.
It should go without saying, but perhaps it warrants being said anyway: Thank you, and have fun.
Written by Rebecca Johnson - Visit Website