Latest Posts
June 18, 2009
Gadflies and Gladhanders
by Carlen Lea LesserBoth of these types are prevelent in any industry, and Pharma Marketing is no exception. Most people fall somewhere in the middle. Just honest people trying to do the best job they can, and wanting some recognition for a job well done. And let me be clear, I’m not trying to pick a fight. I actually think we need both types.
Posted in Trends | No Comments
June 9, 2009
The Day the Media Died
by Carlen Lea LesserIt’s a really long video, but darn funny if you work in marketing & advertising. Possibly a little to the gallows humor side, depending on your specialty. It’s definitely time to get over the past, stop complaining, and move into…
Posted in Advertising, Culture | No Comments
June 3, 2009
Peoples is Peoples: Lesson #1 from SXSW Interactive 2009
by Matthew CWhile attending SXSW-Interactive this year, I was amazed at how philosophical many of the panels, discussions, and presentations were. New technologies and revolutionary designs (which have historically been a large part of this conference) were hard to come by this…
Posted in Experience Design, Interactive | 3 Comments
June 2, 2009
Bingo? Bing’s layout good for Pharma
by Sara WeinerBing.com, Microsoft’s most recent attempt to take some of Google’s search marketing share, launched at the end of May. Prior to launch, the industry speculated for weeks on the name, the technology and the obvious — can a Microsoft property…
Posted in Advertising, Technology, The Web | No Comments
May 22, 2009
At ExL Relationship Marketing Summit “How you trust” emerges as a central question
by Croom LawrenceThe evolving practice of relationship marketing (RM) was the center of debate at the EXL RM and Sales Summit Thursday in Princeton, NJ. The summit had a broad attendance by many RM stakeholders – strategic planners, product managers from both…
Posted in Strategy, Trends | No Comments
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