Latest Posts

June 29, 2010

RTCRM Volunteers with Hands on DC

by Nicole Franklin

This spring, employees from RTC Relationship Marketing (RTCRM) took part in Hands on DC’s annual Work-a-Thon, a single-day, city-wide volunteer event dedicated to improving the District of Columbia’s public schools. The RTCRM team joined approximately 100 others at the DC…

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June 24, 2010

FDA Releases Warning Letter on Video Marketing

by David BenBassett

On June 17, 2010 the FDA posted a warning letter that was sent out to Eisai Corporation regarding a consumer-targeted method-of-action video that had been posted to their website. This letter examined an interesting issue surrounding a common problem, presentation…

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Posted in Interactive, Social Media, The Web | No Comments

May 13, 2010

FDA Unveils “Bad Ad Program” − Enlists Monitoring Help from Healthcare Providers

by Rebecca Johnson

On May 11, 2010, the U.S. Food and Drug Administration (FDA) launched the first stage of an educational outreach program aimed at enlisting healthcare providers (HCPs) in the monitoring and reporting of misleading prescription drug advertising. The “Bad Ad Program”…

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May 12, 2010

FDA releases warning letter for unbranded websites

by Sara Weiner

On May 4, 2010, the FDA posted a warning letter which had been sent to Novartis regarding two unbranded websites. This warning letter is unique because it tackles an interesting pharmaceutical situation: unbranded marketing for a brand with no competition.…

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May 10, 2010

Making Your Move in the Digital Era: a look at digital Flirting. Intern Program Spring 2010

by Sara Weiner

 On Friday, April 23, Interactive Strategy intern Michelle Fares took members of the RTCRM team through a presentation on how young people use technology to flirt with each other.  A humorous and data savvy review of digital relationships, this presentation…

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Posted in Interactive, Social Media | No Comments

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Over 40 Years Experience

We have a long background in providing marketing services, with headquarters in Washington, DC and an office in New York City.

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We possess the unique ability to analyze data and research on both a rational and emotional level. This enables us to reveal subtle — often overlooked — customer insights and develop communications that truly change behavior.

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