Latest Posts
October 31, 2011
Kindle Fire – Amazon Enters the Mobile Tablet Ring
by Rebecca JohnsonSummary
On September 28, Amazon unveiled the Kindle Fire, a new class of its Kindle reading device that represents a significant departure from its e-ink reader focus. The tablet runs on a new browser, named Silk, which relies on Amazon’s…
Posted in Experience Design, Interactive, Technology, The Web | No Comments
September 15, 2011
FDA Warning: Lipitor Warned for Linking Without Providing Risk Info
by Michelle FaresOn August 31, 2011, the FDA released a warning letter to Pfizer regarding its Lipitor website. The “Online Resources” page on the site was cited for linking to branded pages for several Pfizer prescription medications and discussing their efficacy but…
Posted in Client Services, Technology, The Web | No Comments
July 22, 2011
What The New FDA Draft Guidance on Mobile Medical Apps Means
by Rebecca JohnsonOn July 19, 2011, the U.S. Food and Drug Administration (FDA) issued a new draft guidance detailing how the regulatory body defines, classifies and regulates “mobile medical apps.”
As part of its ongoing monitoring and reporting on FDA guidance, RTCRM…
Posted in Advertising, Client Services, Interactive, Mobile, Strategy, Technology, The Web | No Comments
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